Life is Good! Unique products from a company developed by two brothers, Bert and John Jacobs, who found any unlikely ally in a simple drawing and a universal belief, "Life is Good". If you are not familiar with "Jake", the smiling guy in most of their products, you will be soon. Jake's contagious grin expresses everything the Jacobs brothers believe in, and apparently it appeals to quite a number of people. Since 1994, the New England based brand has grown considerably, but the brothers ensure that the company stays close to its roots with an emphasis on simplicity, humor and humility. Victoria's Rose is carrying several Life is Good products in their store. Stop in soon! We now have long sleeve Life is Good shirts in stock for men and women. Stop in and see our full selection of Life is Good products. The Life is Good tee "crushes" all challengers. Nothing on the market combines a weathered look, durability, and softness quite like this 100% cotton tee. In addition to special dying and washing processes, Life is Good added a new secret step they call "crushing" which truly doubles the softness. In addition the Life is Good Tees for women are cut especially for women.